Demographics

Demographics

My target audience for my selected music video is aimed towards males between the ages of 16 -26, I have chosen this because this genre of music appeals to them more and usually like the darker style of music video that I am making. Most of the people that will listen to the song and watch the video will hear this in clubs around the London area, so the social group will be aimed towards those close to the city area. The social class of the music video as a whole will fall between the demographics of D, C2, C1 and B; this is a wide range as many people who are in those categories are able to listen to it on a daily basis. This doesn’t affect those in the categories of A or E though as people who are in the A category will prefer to listen to music of a higher class e.g. classical which has sophistication about it, on the other hand the people in the E category will be less likely to listen to it as they are used to listen to gritty songs with a lot of swearing and sex references. The ethnicity genre for this song will be mixed as everyone is able to understand it as most of the song as a whole doesn’t have many lyrics so everyone from all walks of life will be able to understand and enjoy it.