Demographics

Demographics

My target audience for my selected music video is aimed towards males between the ages of 16 -26, I have chosen this because this genre of music appeals to them more and usually like the darker style of music video that I am making. Most of the people that will listen to the song and watch the video will hear this in clubs around the London area, so the social group will be aimed towards those close to the city area. The social class of the music video as a whole will fall between the demographics of D, C2, C1 and B; this is a wide range as many people who are in those categories are able to listen to it on a daily basis. This doesn’t affect those in the categories of A or E though as people who are in the A category will prefer to listen to music of a higher class e.g. classical which has sophistication about it, on the other hand the people in the E category will be less likely to listen to it as they are used to listen to gritty songs with a lot of swearing and sex references. The ethnicity genre for this song will be mixed as everyone is able to understand it as most of the song as a whole doesn’t have many lyrics so everyone from all walks of life will be able to understand and enjoy it.

Style of My Music Video

Style of My Music Video

My music video is different from a normal music video, in that there isn’t any lip syncing within it.  This is mainly brought on by the fact that my chosen artist doesn’t focus on lyrics within their songs and their music videos replicate that. I have also chosen to not do this because I feel that it is better focusing on the storyline rather than the normal conventions such as lip syncing. To make my work more interesting and unexpected I plan on keeping the shots in the gritty natural style that they were shot with. This is to create a pure, natural, raw feel about it as if we’re seeing it just as if it was happening just at that very moment, hopefully drawing the viewers in and feel a part of this story. This allows me to play around with the story more and reach the highest potential that I can get to with this piece of work.

Editing Day Two

Editing Day Two

Today I was able to edit what I filmed last Thursday in Presdales Woods and apply many different effects to it. As it is a very climactic part of the music video I have experimented with the speed and the duration of the shots to make it seem more abstract and as if we were looking into a different world where the laws of physics and time do not matter. This will hopefully give me a different look to my music video making it different to everyone else’s.

Day Two On Location

Day Two on Location

Today we had the morning off, so I took this opportunity to film some of the final scenes for my music video. I chose to do this now because the weather is getting colder and my actors will be less likely to come out when it is freezing. The result of this ended up with a great piece of work as all of the shots went fluently and we tried to get the best quality of work done possible.

Editing Day 1

Editing Day One

Today I was finally able to start my editing, the reason why it has taken me a while to start is because my shots would not convert and the memory card corrupted. However now that I have started to edit, the beginning part of my music video is complete and now allows me to film more of my production and hopefully become up to date with my schedule.

Characters

Characters

Throughout the music video I will have one main character which will be one girl who goes through this supernatural world and discovers what or who she fears most out of all of the fears that we see. Other characters in this music video will mainly be behind masks representing different fears so the actors behind those masks are able to change.

Locations

Locations

For my music video I plan to use a variety of locations to represent the different areas the ‘fears’ live within. These locations will consist of, inside a house, by a train track / on a pathway, in a forest and inside a school. This will show a diversity of locations and will allow me to experiment with a wide amount of shots and editing techniques whilst telling a story of how my main character becomes more paranoid as the song goes on.