Tuesday, 10 December 2013

Deadline Schedule


Deadline Schedule

This is the final version of my schedule and as you can see I have been able to film every scene and edit it in time for the deadline. I have gone back and re-edited my music video to make it better and create more of and eerie presence about it, and export it in time for the deadline.

Monday, 25 November 2013

Day Five on Location


Day Five on Location

Today was the final day of shooting as I managed to get two scenes done in the time we were filming. This was because the locations were very close to each other and allowed us to work quickly and swiftly between the two. When filming the weather wasn’t on our side as it was close to raining, this meant that we had to be very quick when filming. However we were able to experiment with a variety of new shots and ideas, an example would be the ‘swing’ shot as Charlotte walked past the camera. This meant having the shot upright and normal then swinging it below to create an upside down effect emphasising the fact that dimensions here may not be all they seem.

Monday, 18 November 2013

Schedule Update


Schedule Update

As I have a few weeks left to finish filming before any re-takes are done I have decided to post an updated version of my schedule, it has ben updated to syncronise my starting filming dates on both the blog and the schedule. Also I have changed some of the scene ideas as some were practically unable to happen, and finally I have changed the deadline date as it is at the 12th of December rather than the 2nd.

Tuesday, 12 November 2013

Editing Day Four


Editing Day Four

Today I edited the section that was filmed in the classroom. As I wanted each of my scenes to have a different quality to them I decided to give this scene a darker feel to it by making everything seem fine to it at first then for it to suddenly go out of control and become a nightmare. I also wanted to experiment with using lower shots and this really paid off in the editing process as it gave a different feel about it, I think that this is still sticking to my idea of showing differentiation in my scenes.

Monday, 11 November 2013

Day Four on Location


Day Four on Location

Today the third scene in the sequence was filmed; I felt that I should keep this in the school still to give more of a lasting impression and to explore new ways of turning normal school life into a fear or hell. To do this I focused on the more human aspect of school, so rather than basing it in the corridors of the school, I set the scene in the classroom giving it a more personal feel to it, as if we are looking into her and starting to realise what is happening to her. This scene I thought would be good to have students for my lead actress charlotte to interact with, so a typical lesson setting with classmates talking gives this scene a sense of realism. The only complication of filming today was finding the actors to film with as not many were available, however this problem was solved and I managed to get sufficient actors.  

Thursday, 7 November 2013

Day Three on Location and Editing


Day Three on Location and Editing

Today I filmed the second part of the music video; I had the idea of demons in a school a while back and thought it would be a good element to have in this abstract video. With charlotte playing the main character I wanted to add some more abnormal effects, in this section I thought of the idea of the world ‘glitching’ and at different points it would jump from one point to another as if it was breaking. This went to plan apart from a few shots where the rest of my actors did find it hard to not corpse whilst filming.

Whilst editing to create the glitching effect i cut certain images down to millisecond length and put them close together making it seem as if the world this was taking place was breaking. Whilst editing i encountered no problems making it a very successful edit.

Saturday, 2 November 2013

First Cut


First Cut

Below is my first cut of the music video, this isn’t the fully finished version as I haven’t gotten all of the shots to complete the song. However I am pleased with the outcome so far as it still follows the original plot line of fear and paranoia that was created for it, this plot line has allowed me to experiment in many different ways of how create fear not only within the video itself but in the audience who watch it.
 
Unfortunately my first cut is unable to import onto blogger so it is unable to be shown at this time.

Schedule Update


Schedule Update

Over the past few weeks I have been filming and editing my music video but to make sure I’m on track I have been sticking to my schedule and have allowed a week or two for anything to go wrong. As you can see below I didn’t start editing until the third week, this is due to technical malfunctions along with my actors being unable to film at the time. However I have managed to catch up with both filming and editing and am close to completing a first full draft of the video.

Thursday, 24 October 2013

Demographics


Demographics

My target audience for my selected music video is aimed towards males between the ages of 16 -26, I have chosen this because this genre of music appeals to them more and usually like the darker style of music video that I am making. Most of the people that will listen to the song and watch the video will hear this in clubs around the London area, so the social group will be aimed towards those close to the city area. The social class of the music video as a whole will fall between the demographics of D, C2, C1 and B; this is a wide range as many people who are in those categories are able to listen to it on a daily basis. This doesn’t affect those in the categories of A or E though as people who are in the A category will prefer to listen to music of a higher class e.g. classical which has sophistication about it, on the other hand the people in the E category will be less likely to listen to it as they are used to listen to gritty songs with a lot of swearing and sex references. The ethnicity genre for this song will be mixed as everyone is able to understand it as most of the song as a whole doesn’t have many lyrics so everyone from all walks of life will be able to understand and enjoy it.

Style of My Music Video


Style of My Music Video

My music video is different from a normal music video, in that there isn’t any lip syncing within it.  This is mainly brought on by the fact that my chosen artist doesn’t focus on lyrics within their songs and their music videos replicate that. I have also chosen to not do this because I feel that it is better focusing on the storyline rather than the normal conventions such as lip syncing. To make my work more interesting and unexpected I plan on keeping the shots in the gritty natural style that they were shot with. This is to create a pure, natural, raw feel about it as if we’re seeing it just as if it was happening just at that very moment, hopefully drawing the viewers in and feel a part of this story. This allows me to play around with the story more and reach the highest potential that I can get to with this piece of work.

Tuesday, 15 October 2013

Editing Day Two

Editing Day Two


Today I was able to edit what I filmed last Thursday in Presdales Woods and apply many different effects to it. As it is a very climactic part of the music video I have experimented with the speed and the duration of the shots to make it seem more abstract and as if we were looking into a different world where the laws of physics and time do not matter. This will hopefully give me a different look to my music video making it different to everyone else’s.


Thursday, 10 October 2013

Day Two On Location

Day Two on Location


Today we had the morning off, so I took this opportunity to film some of the final scenes for my music video. I chose to do this now because the weather is getting colder and my actors will be less likely to come out when it is freezing. The result of this ended up with a great piece of work as all of the shots went fluently and we tried to get the best quality of work done possible.

Tuesday, 8 October 2013

Editing Day 1

Editing Day One


Today I was finally able to start my editing, the reason why it has taken me a while to start is because my shots would not convert and the memory card corrupted. However now that I have started to edit, the beginning part of my music video is complete and now allows me to film more of my production and hopefully become up to date with my schedule.


Thursday, 3 October 2013

Characters

Characters


Throughout the music video I will have one main character which will be one girl who goes through this supernatural world and discovers what or who she fears most out of all of the fears that we see. Other characters in this music video will mainly be behind masks representing different fears so the actors behind those masks are able to change.

Locations

Locations


For my music video I plan to use a variety of locations to represent the different areas the ‘fears’ live within. These locations will consist of, inside a house, by a train track / on a pathway, in a forest and inside a school. This will show a diversity of locations and will allow me to experiment with a wide amount of shots and editing techniques whilst telling a story of how my main character becomes more paranoid as the song goes on.

Monday, 30 September 2013

Day One On Location


Day One Filming

Today we filmed the first section of my music video, by doing this it sets a pace for the rest of the music video to feed off of. This gives me a better chance for success when I film the remaining parts of the music video. Although overall the day was a success in getting every shot that was needed, there were some minor setbacks due to re-shooting shots and making others better where there was corpsing within it. The shots that were mainly used throughout the first scene were medium shots and extreme close-ups on the characters feet either walking or running.

Thursday, 26 September 2013

Costumes and Props


Costumes and Props

As I have taken inspiration from the band Hollywood Undead in the sense of masks and clothing my characters will be just like them in wearing normal clothes; t-shirts, hoodies, jackets, jeans etc. This shows that the characters are normal people and that this music video isn’t too abstract for the audience. As I knew I wanted to use masks in my music video I made sure that the props (the masks) were made before the production was started, this is so I didn't have to waste time during the production stage making the masks and costumes for the characters.

 
 

Animatic

Animatic

To prepare even more for the filming that will be taking place for the music video we have to film an animatic to show and give us an estimate of what our shots will look like and how long it will take overall. Here is my animatic.

 
 
As you can see i used a transition effect to show that my storyboard was too long to complete. but i added the final two shots to show that it will have an ending.

Thursday, 19 September 2013

Music Video Influences



Music Video Influences
The main influences I have for my music video is from Hollywood Undead, this is mainly because in their first album Swan Songs, they mainly wore masks and have very fast paced music videos. Their first lot of music videos have inspired me by the speed of the cuts and the masks that they wore during them, these were their first masks and were the easiest to make. Just like my music video they try to cram as much detail and story into each of their music video’s but their original music videos which the masks have been based on only focus on one small story and mainly it is to do with drinking and partying, generally not giving a great storyline to take influence from. So at this point it is hard to compare or take influence from them appart from the use of masks.

This then leads to their second album American Tragedy when one of the band members left and was replaced by Danny in a gold mask. Their style of music videos instantly changed in this album the pace slowed down a bit but the focus on the plot line became greater and in their music video for Been to Hell they focused on three stories rather than one. In the music video it shows how people always deam of coming to Hollywood to make a name of themselves and find that it is harder than they think it is. Because of the evolution of the music videos, the masks evolved, they become darker and had electricity running through them co create a bigger impact towards the audience. I am inspired by their American Tragedy album as their music videos became darker in lighting and plot line.

Finally their latest album Notes Form The Underground and one of their latest music videos We Are, this music video is the darkest one yet and focuses on six storylines rather than one or three. Trhis is mainly where the inspiration for my music video comes from they show many dark images and make sure that they show a plot line unlike other music video’s which just show lipsynicing.

Wednesday, 18 September 2013

Schedule


Schedule

Today we created a filming schedule, this is so that we can make sure we are up to date in blogging and making sure all our shots are in place and ready for editing by the next lesson. By creating this it optimises our chances of getting better grades and creating a higher quality video.